![]() It’s considered supraliminal.Ĭonsider in-store music. But those two concepts are very different as a stimulus can influence us subconsciously without being subliminal. If we can see or hear it - even if we don’t consciously notice it - it’s not subliminal. That’s important: Many people confuse subliminal influence with subconscious influence. Because they fall below the absolute threshold level (ATL), we can’t perceive a subliminal message, even if we’re looking for it. Hopefully, this section will clear things up: Subliminal messages are stimuli that lie below our threshold of conscious awareness. That definition has led to some different interpretations - most of which are wrong. Whoever came up with the definition for “subliminal” should be fired. ![]()
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